Wössner Pistons

The Challenge

Wössner Pistons is Germanys finest aftermarket forged piston and rod manufacture and has over 25 years of experience in the high performance racing industry in Europe. Wössner wanted to have a North American website and tailor the experience to the US performance aftermarket. The challenge was to make the website reflect the Wössner Pistons brand and allow vistitors browse the product catalog of over 3000 parts multiple ways.

Goals & Objectives

1 - The new website would reflect the Wossner Pistons brand.

2 - Provide an engaging experience for all website visitors and give website visitors the ability to browse the Wössner product catalog.

3 - The design would be edgy and industry focused.

4 - The website would give Wössner Piston a competitive edge and drive business.

5 - The website would launch before SEMA 2011

Results

Wossner Pistons was launched on October 26, 2011. Using Google analytics, Google webmaster tools, and other online monitoring tools, WebInjected provided baseline measurements in a website report card.