marketing

SEO Optimization

SEO is no longer a stand-alone strategy. It has dramatically changed in recent years, and what worked in the past is no longer effective in todays online environment. Google frequently changes its algorithm, and each change could mean a significant drop in your search rankings. As such, any SEO strategy needs to insulate your website from these risks and ensure long-term traffic growth. Search Engine People offers comprehensive SEO services that will:

Drive traffic to your website organically

Increase your visibility and get you more website visitors

Increase your on-site conversions

Continually improve your online presence through regular analysis and strategy adjustments

SEP does not try to trick search engines, but rather work with what we know they consider important both now and in the foreseeable future. Our knowledge of SEO, advanced tools and specialized resources is what enables us to anticipate and effectively manage constant search engine algorithm changes in order to maximize SEO results.

  • Keyword research is the first step to a successful SEO strategy. Those successful with SEO understand what people are searching for when discovering their business in a search engine. These are the keywords they use to drive targeted traffic to their products. Start brainstorming potential keywords, and see how the competition looks by using Google AdWords Keyword Tool. If you notice that some keywords are too competitive in your niche, go with long-tail keywords (between two and five words) which will be easier for you to rank. The longer the keyword, the less competition you will have for that phrase in the engines.
  • Meta tags still play a vital role in SEO. If you type any keyword into a search engine, you’ll see how that keyword is reflected in the title for that page. Google looks at your page title as a signal of relevance for that keyword. The same holds true for the description of that page. (Don’t worry about the keyword title tag — Google has publicly said that it doesn’t pay attention to that tag, since it has been abused by webmasters and all those trying to rank for certain keywords.)
  • It’s true, content is king. Search engines have stated that creating quality content is the best way to not only rank for keywords, but also create positive user experiences. It will also go a long way with making sure you’re educating your consumer, and being an authority in your niche will leads to boosts in sales.
  • If content is king, then backlinks are queen. Remember, it’s not about which site has the most links, but who has the most quality links pointing back to their website. Build backlinks by submitting monthly or bi-monthly press releases on any exciting company, and contacting popular blogs in your niche to see how you can work together to get a backlink from their website. Create the best possible product site you can, so people talking about the products you sell will link back. Try creating graphics or newsworthy content that will influence bloggers and news websites to link that content.
  • The algorithms have truly changed since social media first emerged. Many content websites are community-oriented — Digg began allowing users to vote which stories make the front page, and YouTube factors views and user ratings into their front page rankings. Therefore, e-commerce stores must establish a strong social media presence on sites like Facebook, Pinterest, Twitter, etc. These social media sites send search engines signals of influence and authority.
  • If you think images don’t play a role, think again. When many consumers search for products in the search engines, not only are they looking at the “Web” results, but they’re also looking at the “images” results. If you have quality images of that product on your site — and the files’ names contain relevant keywords — these images will rank well in search engines. This avenue will drive a lot of traffic to your site, as potential customers will click on that image to find your store.

Web Marketing

Know the trends, fluctuations, and growths as they happen. Stay ahead of the curve. We will develop a comprehensive marketing strategy with you.

Now that we know what web maintenance is, I want us to quickly look at the definition of web marketing and it's importance. But before that, let us know the meaning of marketing first before we proceed. Marketing simply means the activities of a company associated with buying and selling a product or service or the act of communicating, delivering, and exchanging offerings that have value for customers, clients, partners and society at large.

Now, what is web marketing? This means using the internet to advertise your product or service. Better still, web marketing is a general term for marketing done on the Internet. The following are the reasons for web marketing.

Less Expensive: As compared to Traditional forms of advertising such as TV commercials, billboards, and advertising in top magazines cost significantly more than a typical internet marketing campaign. Part of the reason is because internet marketing is so flexible and helps to reduce the cost on advertisement because web marketing is relatively cheaper as compare to traditional forms.
Extremely targetable: You can optimize your website copy, adverts or social media effort for any niche taking into account demographics, psychographics, location and more.
Establish Credibility through quality content: What good is it for a consumer to find you if you are asleep? Well by producing quality content in the form of a blog, podcast or video on your site you can establish your credibility even while you are sleep.
Repeat exposure to customers increases likelihood of a purchase: A good strategy is to give away a value-added video or whitepaper if a visitor enters their email address. This allows you to get them into your sales funnel and reach out to them with additional content and offers. Therefore they will be more likely to buy from you. You cannot do this with traditional forms. To help expand the market for your business because the web is global.

Content Marketing

Consumers have shut off the traditional world of marketing. They own a DVR to skip television advertising, often ignore magazine advertising, and now have become so adept at online “surfing” that they can take in online information without a care for banners or buttons (making them irrelevant).

Smart marketers understand that traditional marketing is becoming less and less effective by the minute, and that there has to be a better way.

Enter content marketing.

But what exactly is content marketing?

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.

Content marketing’s purpose is to attract and retain customers by consistently creating and curating relevant and valuable content with the intention of changing or enhancing consumer behavior. It is an ongoing process that is best integrated into your overall marketing strategy, and it focuses on owning media, not renting it.

Basically, content marketing is the art of communicating with your customers and prospects without selling. It is non-interruption marketing. Instead of pitching your products or services, you are delivering information that makes your buyer more intelligent. The essence of this content strategy is the belief that if we, as businesses, deliver consistent, ongoing valuable information to buyers, they ultimately reward us with their business and loyalty.

And they do. Content marketing is being used by some of the greatest marketing organizations in the world, including P&G, Microsoft, Cisco Systems, and John Deere. It’s also developed and executed by small businesses and one-person shops around the globe. Why? Because it works.